If you're going to titillate all the white supremacists, say it with fashion models. Sony's pulled the billboard above, citing a "whoops" and claiming ignorance.
A billboard ad in the campaign -- which Sony said was launched in the first week of June and created locally and exclusively for the Dutch market -- portrayed a white woman aggressively grabbing the face of a black woman and read "PlayStation Portable White is Coming."
Sony said that the Netherlands campaign intended to highlight the color contrast between the existing black PSP and the new ceramic white PSP.
Instead, the ad campaign riled California Assemblyman Leland Yee, the National Association for the Advancement of Colored People (NAACP) and a youth civil rights education project called Sojourn to the Past.
Go figure. Reuters goes on to remind readers of Sony's past use of viral marketing, giving the lesson that:
Each of Sony's controversial PSP campaigns has created massive buzz in the Internet blogosphere -- which can work to the company's advantage.
So they probably don't care that Yee and countless other folks are outraged and offended. Aside from the closet racists who are just itching to run through the streets crying "White is Coming" sullen, oblivious teens who need to be beaten about the brain with fashion model mid-drift are obviously a prime Sony marketing target. Well, put that grey matter to work fighting the hegemon and buy a Nintendo instead.