Ford Motor Company caved to pressure from the American Family Association - the same James Dobson nutjobs that saw gay in the clouds of Spongebob, Teletubbies and, well, just about everywhere they point their homoparanoid noses - and turned their back on the queer community after making specific strides towards being both a homo-friendly employer and corporate citizen. The Advocate Reports:
The antigay AFA claimed a cultural victory on Thursday and called off its threatened boycott of Ford Motor Co. On Friday, Ford spokesman Mike Moran confirmed to Advocate.com that the company will stop advertising its Jaguar and Land Rover brands in gay publications
Apparently they still advertise Volvos to homos in homo publications, which just can't please the hate scolds. Volvo's going to have some trouble biting off Subaru's longstanding gay vibe with this kind of PR, and I hope car-shopping queers will keep this in mind when they consider a Volvo. It's hard to keep carmaker's corporate parent's identity straight, let alone their politics, but this definitely means an update is required at gaywheels.
On Friday, The Wall Street Journal reported that Ford plans to shut five North American plants that employ 7,500 workers. On Thursday, the company said its total U.S. vehicle sales in November fell by 15%.
Great time to alienate those famed gay dollars. Obviously Ford math adds bigger numbers together on the hate side of American consumerism, but I wouldn't trust any company that's so bad at business to do my math - or my moralizing. Hateful boycotts are surely bad for PR, but mistaking this vocal minority for the American zeitgeist isn't going to help sales in the long run.
Capitalism is like water - it follows the path of least resistance. In this case, the path to cash money. Fundies might fool a couple of corporate rubes into thinking moral prudes have more disposable cash than gay and gay-friendly consumers, but a quick look at the financial results of companies that cater to queers would prove them wrong. The economic battle is not a front of the culture war they will win. Contact numbers for Ford Execs after the jump. Great coverage on Americablog. via towleroad.
Contact: Rosemary Mariniello, Jaguar Land Rover North America, (201) 818-8010
Contact: Jim Cain, Ford Division, (313) 248-6288
Contact: Sara Tatchio, Lincoln and Mercury, (313) 594-3744
Contact: Roger Ormisher, Volvo Cars of North America, Inc., (800) 970-0888
Contact: George Pipas, Ford Motor Company, (313) 323-9216
Contact: Dan Bedore, Ford Division, (313) 323-7045